Choosing the wrong pillow casing
Often overlooked, a pillow casing will help your pillow keep its shape and protect the filling. We always suggest using high-quality cotton. Look for pillow casings that have been crafted with an especially tight weave as these will be dust-mite proof and down/feather proof.
Ignoring pillow construction
How a pillow is made will impact how long it retains its shape. There are two main types of construction:
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Chamber pillow construction: A firm inner core surrounded by a softer, squashier layer. These are more comfortable and hold their shape well.
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Bag construction: All the filling is stuffed into an outer case. Often used in cheaper pillows as it is easier to make. These type of pillows can loose their shape quite quickly.
Not considering your sleeping position
Different sleeping positions may require different levels of support, although many of us sleep in more than one position throughout the night:
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Side sleepers need a firmer, thicker pillow to keep their neck aligned with their head.
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Back sleepers benefit from a medium thick pillow that supports the natural curve of the neck.
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Stomach sleepers should opt for a softer, thinner pillow to prevent neck strain.
Too high or too low a pillow
A pillow that’s too high or too low can cause neck pain and misalignment. Select the right loft based on body size and sleeping style. The height of your pillow should ideally fit into the height of your neck.
Not considering allergies
If you suffer from allergies, choosing the wrong pillow can worsen symptoms. Opt for hypoallergenic materials like quality down or latex. Down and feather are breathable, so they help prevent dust-mites and allergens from accumulating. Avoid petrochemicals as these can produce harmful gases and microfibres.
Forgetting about temperature regulation
If you are a hot sleeper, a pillow made from breathable materials can enhance comfort and prevent night sweats. See our guide on the right bedding for night sweats.
Fake or low quality down
Not all down is the same. Some of the down that is described as Hungarian Goose down is fake or of a low quality. There are two ways to check. Products with genuine Hungarian down should be certified by the Hungarian Chamber of Commerce and the product should have a special holographic tag to certify this. The other is price. Quality authentic down is not cheap, if the down pillow seems too cheap, then it's probably not genuine.
Falling for sales and marketing scams
Avoid the sales tricks that many marketing teams perpetuate:
- Over-inflating the price of a pillow initially and then showing a discounted sale price to give the illusion of a deal.
- Special buy items - often low-quality pillows made at a cheap price point.
- Prices that seem too good to be true - authentic quality ingredients cost more. Check for certificates of authenticity.
Buying the right pillow is crucial for your sleep health and overall well-being. By avoiding these common mistakes, you can find a pillow that provides the perfect balance of comfort and support, ensuring better sleep and improved health.